Delivery & Returns

A B O U T T H E B R A N D .

RUCI. has been created by Charlotte Miskell;
previous owner of colour cosmetics brand, Contour
Cosmetics, which was launched in 2015 and sold in
2019 to an international buyer. Charlotte then took
a break from business to have a family, and has now
created the concept of RUCI.; a brand-name created
by combining the names of her two children.
Charlotte suffered with breakouts and dehydrated
skin after giving birth. After researching which
vitamins, metals and minerals would help her
skin issues, she took numerous daily supplements
in powder, liquid, and capsule form every day.
Buying multiple products and having to take them
in different ways was costly, time consuming, and
difficult to implement into her daily routine as
a busy mother. She looked on the market and could
only find generic skin vitamins, with not much
available for different aged skin, or specific
skin issues. The concept of RUCI. was created.

Having taken many vitamins Charlotte found liquid to
not only be the easiest and fastest way of taking
vitamins, with no need for water or mixing, but also
the best for quick and efficient absorption.
Charlotte doesn’t believe in a generic one
size fits all approach. She has created three
different formulations to ensure she has a
product to help the individual needs of as many
people as she can.

Clear & Calm — For breakout prone skin
Rejuvenate & Firm — For ageing skin
Illuminate & Hydrate — For dull dehydrated skin

RUCI. vitamins are easy to take, just drop on or
under the tongue once a day. Each product also has
a unique flavour— Banana, Lime, and Orange— to ensure
the process is enjoyable as well as efficient.
Each product is a unique formulation of a
multitude of vitamins, minerals, and compounds
carefully curated so as to provide the correct
amount of daily dose needed to gain great results.